SKU:49736516020
Aaker on Branding
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Description
Aaker on BrandingAuthor: David Aaker ISBN: 9781614488323 Publisher: Morgan James Publishing Year first published: 21 Oct 2014 Pages: 220 Format: Paperback softback "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and
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